The Secret Ingredient For Home Cooks
The Kitchn helps readers feel at home in their kitchens by providing practical, insightful, surprising content. With recipes that are approachable, clever, and always memorable, we’re the trusted friend who’s in the know about all things food.
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Case Studies
Through a partnership rooted in our signature Cures, Apartment Therapy and Libman came together to build a series of interactive task-based advent calendars with a series of daily assignments. Each seasonal program included relevant cleaning tips, workbooks, and video challenges. This get-your-home-together programming built brand affinity for Libman and showcased how their vast array of products make cleaning and decluttering easy.
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The Eat More Plants Issue
Special Editorial ISSUE
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In Partnership with Follow Your Heart
Through a partnership rooted in our signature Cures, Apartment Therapy and Libman came together to build a series of interactive task-based advent calendars with a series of daily assignments. Each seasonal program included relevant cleaning tips, workbooks, and video challenges. This get-your-home-together programming built brand affinity for Libman and showcased how their vast array of products make cleaning and decluttering easy.
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The Kitchn Essentials: Grocery Edition
Editorial Integration
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In Partnership with Shipt
Through a partnership rooted in our signature Cures, Apartment Therapy and Libman came together to build a series of interactive task-based advent calendars with a series of daily assignments. Each seasonal program included relevant cleaning tips, workbooks, and video challenges. This get-your-home-together programming built brand affinity for Libman and showcased how their vast array of products make cleaning and decluttering easy.
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The Kitchn Cabinet Instagram Activation
Sampling Panel
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In Partnership with Sunsweet
Through a partnership rooted in our signature Cures, Apartment Therapy and Libman came together to build a series of interactive task-based advent calendars with a series of daily assignments. Each seasonal program included relevant cleaning tips, workbooks, and video challenges. This get-your-home-together programming built brand affinity for Libman and showcased how their vast array of products make cleaning and decluttering easy.
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Easy Delicious Dinners + Picky Eaters Flowchart
INTERACTIVE HUB
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In Partnership with Prego
Through a partnership rooted in our signature Cures, Apartment Therapy and Libman came together to build a series of interactive task-based advent calendars with a series of daily assignments. Each seasonal program included relevant cleaning tips, workbooks, and video challenges. This get-your-home-together programming built brand affinity for Libman and showcased how their vast array of products make cleaning and decluttering easy.
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Choose Your Own Adventure
Interactive VIDEO
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In Partnership with Daiya
Through a partnership rooted in our signature Cures, Apartment Therapy and Libman came together to build a series of interactive task-based advent calendars with a series of daily assignments. Each seasonal program included relevant cleaning tips, workbooks, and video challenges. This get-your-home-together programming built brand affinity for Libman and showcased how their vast array of products make cleaning and decluttering easy.
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Home for the Holidays Vertical
POP-UP VERTICAL
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In Partnership with Cointreau
Cointreau Home for the Holidays Vertical
In 2020, Apartment Therapy Media and Cointreau helped consumers stay festive around the holidays despite the lack of in-person celebrations. With a Home for the Holidays Pop-Up Vertical across both The Kitchn & Apartment Therapy, we gifted readers with festive DIYs, delicious recipes, and ideas for socially distant games and parties. This engaging mix of actionable edit, spirited solutions, and custom content positioned Cointreau as a holiday hero and the must-have ingredient for every form of festive fun.
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Daiya Choose Your Own Adventure Video
The Kitchn & Daiya helped dairy-free consumers decide on an easy at-home lunch recipe with a custom “Choose Your Own Adventure”-style video. In this unique execution, users clicked their sandwich style preferences within a video to discover the perfect dairy-free meal for them, showcasing Daiya’s variety of recipe solutions in an innovative and interactive way.
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Easy Delicious Dinners
+ Picky Eaters Flowchart
The Kitchn and Prego helped parents with picky eaters incorporate more nutrients into their kids’ meals with an Easy Delicious Dinners recipe hub. The hub included 16 custom kid-friendly recipes featuring engaging video and quick tips, and was paired with a custom Picky Eaters Recipe Generator that filtered the recipes via a preference-based flow chart. The interactive program created the ultimate resource for nutritional weeknight recipes both parents and kids could enjoy.
Flowchart
Sunsweet The Kitchn
Cabinet Instagram Activation
The Kitchn showcased the diversity of Sunsweet’s Amaz!n Prune products by leveraging our Kitchn Cabinet — a diverse group of cooking enthusiasts with active social accounts who are hungry to try new products and recipes. The partnership generated over 100+ innovative UGC recipes on Instagram and utilized cross-platform custom content to inspire a network of people to engage with Amaz!n Prune products.
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The Kitchn Grocery Essentials
As the presenting partner of our Kitchn Grocery Essentials editorial franchise, Shipt was positioned as the go-to delivery resource for our editors’ must-have grocery products. Throughout the page we promoted Shipt’s platform as our retailer of choice with a floating “Shop with Shipt” button that followed users as they scrolled, facilitating easy purchase and driving conversions for ready-to-shop consumers.
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Eat More Plants Issue
The Kitchn positioned Follow Your Heart as an authority in plant-based eating through alignment with our first-ever Eat More Plants Issue, a content collection that showcased the benefits of vegetarian eating for both our bodies and the Earth. Follow Your Heart owned a series of custom plant-based recipes within the issue, driving awareness for their vegetarian items by aligning with synergistic editorial content.
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RECIPE HUB
Source: Home Team Panel Annual Kitchn Reader Survey 2023
47%
have purchased a product
or service they discovered on The Kitchn
74%
visit The Kitchn weekly or more often
77%
turn to The Kitchn for grocery and home-supply advice and inspiration
100%
grocery shop for their homes
We Reach & Engage Home Cooks
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SWIPE TO VIEW CASE STUDIES
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RECIPE HUB
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FLOWCHART
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© 2022 Apartment Therapy, LLC 270 Lafayette St, Suite 1300, New York, NY 10012 (212) 274-0410
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