The Secret Ingredient for Home Cooks
The Kitchn helps readers feel at home in their kitchens by providing practical, insightful, surprising content. With recipes that are approachable, clever, and always memorable, we’re the trusted friend who’s in the know about all things food.
The Kitchn lives across multiple platforms, attracting a monthly global audience of 29M.
We engage & connect with home cooks.
Sources: Home Team Panel The Kitchn Annual Reader Survey 2025, Quantcast 2025
Next: Cubby
Sources: Google Analytics, Sailthru, Meta, Pinterest, TikTok, X, YouTube, Flipboard, January 2025
of readers are responsible for the grocery shopping in their households
99%
cook at home every day
76%
come to us weekly or more often
69%
come to us for grocery and home supplies advice
68%
more likely to reach users who look for recipe content online
2.1x
The Secret Ingredient for Home Cooks
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