Hitting the Road
April 2021
Get Ready With Us
April 2025
The State of
Grocery Shopping
December 2021
Fanatic About Sports
JULY 2024
Home Economics
November 2022
March 2025
The State of Home Cooking
68%
of readers are more focused on healthy eating now than they were three years ago
(Home Team Panel Healthy Eating Survey 2023)
CLICK
TO
REVEAL
March 2023
BTS Is In Session
MAY 2025
Relocating and Renovating
JUNE 2025
The Connected Home
march 2025
Home Project Playbook
November 2025
Deck the Holidays
JUNE 2024
Cleaning House
April 2025
Cultivating Connection
november 2024
The State of Home Design 2025
December 2025
AI At Home
December 2023
New Year, New Goals
january 2025
Wallet Wins
September 2025
Sip Sip Hooray!
March 2024
The State of Home Design
Moving
on Up!
Spirits Are High
December 2022
April 2021
March 2021
83%
of readers are planning home improvements for 2023
(Home Team Panel Annual Reader Surveys 2023)
CLICK
TO
REVEAL
Trend Forecasts:
Q2 2023
APRIL 2023
AT Media is invited into more than 47 million homes every month. Readers come to our four brands for real, frank conversations about the most intimate parts of our lives: How we eat. How we gather. How we live.
With our insights into today’s home life, we know what grabs and holds our audience’s attention. These are readers who understand home economics like few others, and we are lucky to be in direct dialogue with them on where and how they spend their money. We invite you to look through the data our editors use every day to connect with our audience. Behind these statistics are real households; we would love to introduce you to them. So come on in! (And please take off your shoes.)
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Contact us to learn more about AT Media's insights capabilities and how you can leverage our expertise for your brand.
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Insights
April 2024
Ready, Jet Set, Go!
Contact us to learn more about AT Media's insights capabilities and how you can leverage our expertise for your brand.
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Sign up to be notified when new reports are available
Our Latest Insights
September 2025
The Connected Home
november 2025
Home Project Playbook
Insights
Latest Insights
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Sip Sip Hooray!
Published March 2024
Our readers love to spend time at home, so it's no surprise that their living spaces are also one of their favorite places to imbibe their favorite drinks. We tapped into our audience to uncork what types of alcoholic and non-alcoholic beverages they enjoy drinking at home, how they make purchase decisions, and what they like to keep on hand for home entertaining.
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84%
of readers drink alcohol at home
+53%
YoY increase in zero-proof drink consumption
BACK TO STATS
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As costs shift and economic headlines evolve, we surveyed our audience to learn about how they’re spending in 2025, and what’s important to them when it comes to saving.
Wallet Wins
Published September 2025
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BACK TO STATS
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BACK TO STATS
84%
of readers drink alcohol at home
84%
of readers drink alcohol at home
+53%
YoY increase in zero-proof drink consumption
98%
are spending the same or more across home & grocery categories
94%
have savings goals
75%
budget or plan to start budgeting
Hitting the Road
MAY 2024
What's in the Cart?
October 2022
The State of the Holidays 2023
AUGUST 2023
Hitting the Road
MAY 2024
What's in the Cart?
October 2022
84%
of readers drink alcohol at home
+53%
YoY increase in zero-proof drink consumption
84%
of readers think they are financially savvy
84%
feel stressed about money
71%
could use guidance on investment decisions
84%
of readers drink alcohol at home
+53%
YoY increase in zero-proof drink consumption
BACK TO STATS
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As the authority in all things home and food, Apartment Therapy and The Kitchn are at the forefront of what’s happening, from trending decor to the latest recipe trends. Here’s what’s up next in these spaces in Q2 2024 according to our expert editors.
84%
of readers drink alcohol at home
84%
of readers drink alcohol at home
+53%
YoY increase in zero-proof drink consumption
84%
We’ll see increased interest in
tips and tricks
Trend Forecasts: Q2 2024
Published APRIL 2024
Every spring, The Kitchn presents The State of Home Cooking, a comprehensive data-based trend forecast predicting how home cooks will experience food in the year to come. We're delighted to bring you insights on the themes that are shaping the way we cook and eat in 2025 — community, budget, and wellness — and the flavors we expect will flood our feeds.
72%
of home entertainers would prefer to host/attend a dinner party instead of going out to eat
67%
of home cooks say they are confused about what foods are/aren’t “healthy”
The State of Home Cooking
Published March 2025
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Since vehicles are an extension of home for many, we surveyed our readers to learn about their car buying journeys and which auto features are important to them.
97%
of readers will seek out information to help with their next car purchase
89%
of readers
own a car
2
cars owned per household, on average
75%
only repeat recipes once or twice per month
52%
say “low-effort/high-reward” is their 2024 cooking vibe
Hitting the Road
Published MAY 2024
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The holidays are our favorite time of year at AT Media, so we surveyed real readers to learn what trends to expect in gifting, cooking, and decorating.
96%
of readers will cook for the holidays this year
86%
will purchase more or the same amount of gifts as last year
65%
will host/entertain for the holidays
75%
only repeat recipes once or twice per month
52%
say “low-effort/high-reward” is their 2024 cooking vibe
Deck the Holidays
Published JUNE 2024
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Home is where AT Media readers celebrate their favorite things, including their favorite sports teams! We surveyed our audience to learn more about the leagues they're interested in and how they celebrate game days.
81%
of readers are sports fans
73%
like to watch
games at home
43%
cook food for
game days
75%
only repeat recipes once or twice per month
52%
say “low-effort/high-reward” is their 2024 cooking vibe
Fanatic About Sports
Published JULY 2024
“lazy cleaning”
Interest in
large-scale brunch
and entertaining advice will be on the rise
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Our dedicated audience of home and food enthusiasts love to spend time at home, but they’re equally obsessed with getting a change of scenery a few times a year. Learn about what types of trips they take most, how they're planning to travel in 2024, and how your brand can tap into their spending in this category.
93%
of readers are planning to travel in 2024
88%
will spend the same amount or more on accommodations in 2024 than they did in 2023
87%
will spend the same amount or more on transportation in 2024 than they did in 2023
84%
We’ll see increased interest in
tips and tricks
“lazy cleaning”
Interest in
and entertaining advice will be on the rise
large-scale brunch
Ready, Jet Set, Go!
Published APRIL 2024
BACK TO STATS
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We tapped into our audience to uncork what types of alcoholic and non-alcoholic beverages they enjoy drinking at home, how they make purchase decisions, and what they like to keep on hand for home entertaining.
84%
of readers will seek our information to help with their next car purchase
84%
of readers own a car
2
cars owned per household, on average
84%
of readers drink alcohol at home
+53%
YoY increase in zero-proof drink consumption
Hitting the Road
Published MAY 2024
BACK TO STATS
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Since vehicles are an extension of home for many, we surveyed our readers to learn about their car buying journeys and which auto features are important to them.
97%
of readers will cook for the holidays this year
89%
will purchase more or the same amount of gifts as last year
65%
will host/entertain for the holidays
Deck the Holidays
Published JUNE 2024
BACK TO STATS
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The holidays are our favorite time of year at AT Media, so we surveyed real readers to learn what trends to expect in gifting, cooking, and decorating.
96%
of readers are sports fans
86%
like to watch games at home
43%
cook food for game days
Fanatic About Sports
Published JULY 2024
BACK TO STATS
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Home is where AT Media readers celebrate their favorite things, including their favorite sports teams! We surveyed our audience to learn more about the leagues they're interested in and how they celebrate game days.
81%
of readers are planning to travel in 2024
73%
will spend the same amount or more on accommodations in 2024 than they did in 2023
87%
will spend the same amount or more on transportation in 2024 than they did in 2023
Ready, Jet Set, Go!
Published APRIL 2024
Our dedicated audience of home and food enthusiasts love to spend time at home, but they’re equally obsessed with getting a change of scenery a few times a year. Learn about what types of trips they take most, how they're planning to travel in 2024, and how your brand can tap into their spending in this category.
84%
only repeat recipes once or twice per month
52%
say “low-effort/high-reward” is their 2024 cooking vibe
The State of Home Cooking
Published APRIL 2024
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In 2024, consumers want to fuel their love of cooking and serve delicious meals every day — without spending extra hours they don’t have in the kitchen. To see where the state of home cooking stands and what trends are on the rise, we surveyed home cooks and culinary experts about what they can’t wait to make and eat this year.
Trend Forecasts:
Q2 2024
Published APRIL 2024
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Between smart home devices, chatbots, and content aggregators, the majority of consumers have already experimented with artificial intelligence (or AI). So what will its rise in ubiquity mean in the worlds of home and food? AT Media did a deep dive into how our audience sees AI enriching, simplifying, and even transforming their lives at home.
82%
would find AI useful for food and cooking
76%
want to use AI for home-related tasks
72%
want to use AI for leisure activities and to stay entertained
75%
only repeat recipes once or twice per month
52%
say “low-effort/high-reward” is their 2024 cooking vibe
AI At Home
Published DECEMBER 2023
view the Report
We surveyed 140 design experts to bring you insights on emerging decor styles, colors, materials, and more. Check out our full 2026 State of Home Design report to see what they predict homes will look like in the year to come.
89%
think Contemporary English Cottage will be in
69%
will choose curvy furniture silhouettes
68%
75%
only repeat recipes once or twice per month
52%
say “low-effort/high-reward” is their 2024 cooking vibe
The State of Home Design 2026
Published DECEMBER 2025
say Delft tile will be the top material
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Apartment Therapy Media readers take pride in maintaining a spotless space. To learn about their cleaning habits, we asked them to tell us the messy truth about everything from which occasions they think are worthy of a deep clean to the spaces they wish were more organized.
96%
of readers have spaces in their homes they wish were more organized
91%
like to try new cleaning products
clean at least once a week
85%
Cleaning House
Published APRIL 2025
BACK TO STATS
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AT Media is the trusted go-to for hands-on parents — from pre-K to pre-Med. Getting ready for back-to-school season, they are on the hunt for everything their student(s) need. We asked our audience of moms and dads all about their BTS shopping habits: what they’re buying, where they’re shopping, and who’s calling the shots when it comes to purchases.
BTS Is In Session
Published MAY 2025
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With an abundance of content available at all times on every platform, and a strong desire for personal connection, consumers have begun to gravitate towards content that speaks to their specific interests. Because there’s no place more personal than our homes, AT Media examined how this shift in content consumption impacts brands and marketers in the home and food spaces today.
Cultivating Connection: The Shift Toward Hyper-Personalization in the Home and Food Spaces
Published novemBER 2024
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Since the start of the year is when many reevaluate their budgets and spending habits, we surveyed our audience to learn about how they’ll spend in 2024, and what’s important to them when it comes to saving.
88%
would find AI useful for food and cooking
85%
want to use AI for home-related tasks
72%
want to use AI for leisure activities and to stay entertained
AI At Home
Published DECEMBER 2023
BACK TO STATS
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Dorm Design 101
Published April 2023
AT Media inspires readers in every type of home. And since dorm rooms are the first opportunity many people have to put their own stamp on a space, we surveyed college students to learn about their living situations, how they shop for decor, and where they find inspiration.
Get the Report
Between smart home devices, chatbots, and content aggregators, the majority of consumers have already experimented with artificial intelligence (or AI). So what will its rise in ubiquity mean in worlds of home and food? AT Media did a deep dive into how our audience sees AI enriching, simplifying, and even transforming their lives at home.
82%
say warm & colored marbles will be the top material
76%
say non-white cabinetry and bold appliances/
countertops will make a comeback
54%
say dark woods will overtake light woods
The State of Home Design 2024
Published DECEMBER 2023
BACK TO STATS
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Apartment Therapy stays ahead of trends to guide readers on their home investments. That’s why, for the fourth year in a row, we surveyed professional designers to get their take on what we can expect to see in home design in 2024.
88%
say warm & colored marbles will be the top material
74%
say non-white cabinetry and bold appliances/
countertops will make a comeback
54%
say dark woods will overtake light woods
Holiday
Decor Trends
Published DECEMBER 2023
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Holiday season is upon us, and at Apartment Therapy that means helping our readers get their homes holiday-ready. We’ve rounded up the top holiday decor trends our editors predict will be big this season.
88%
of readers have spaces in their homes they wish were more organized
74%
are on the lookout for new cleaning products
76%
would prefer to break up their cleaning
into more frequent bite-sized pieces
Clean Streak
Published AUGUST 2023
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With a +44% year-over-year increase in home project content traffic on Apartment Therapy, we're seeing a strong focus on home improvement and personalization that we expect to continue well into 2026. To understand how our audience will elevate their spaces next year, our insights team surveyed readers about the projects they’re planning to undertake.
Home Project Playbook
Published November 2025
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For AT Media's audience, technology is at the forefront of all things home, from smart TVs to thermostats. We surveyed our audience to find out how evolving technology enhances their life at home, what types of smart devices they own, and how they research and shop for these products.
88%
of readers own a smart home device
76%
are in-market for home technology
say that technology makes them feel connected
The Connected Home
Published March 2025
60%
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AT Media is the go-to destination for home enthusiasts at every stage of their journeys. From renting, to owning, to planning their next move, they turn to us for smart solutions and inspiration to love where they live. We asked our readers about their current living situation — whether a new place is on the horizon or they’re planning to improve the home they’re in now.
Relocating and Renovating
Published JUNE 2025
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The changing economy means more time spent at home, and as a result, our insights team surveyed our audience to explore the state of home living. This paper highlights how different generational groups are reacting to the economy — including some surprising findings, such as our discovery that the generations that are less concerned about the economy are more likely to change their spending.
98%
of readers are at least a little concerned about inflation and economic uncertainty
86%
Home Economics
Published November 2022
87%
of readers have experienced an increase in their grocery bills
of readers who are postponing moving are doing home projects to refresh and make their spaces more beautiful and/or functional
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AT Media readers are homebodies who love to relax in their spaces. Since 8 in 10 of our users say home is their favorite place to spend time and they are 1.6x more likely to look for beauty content online, we explored how home enthusiasts prioritize self-care at home — everything from which products they purchase to how much time they spend on their routines.
Get Ready With Us
Published APRIL 2025
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AT Media readers are cleaning obsessed. So we asked them all about their cleaning and organizing habits — everything from where they go for tips and hacks to spaces they wish were more organized.
Back to School
Published July 2023
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AT Media readers are cleaning obsessed. So we asked them all about their cleaning and organizing habits — everything from where they go for tips and hacks to spaces they wish were more organized.
96%
of readers currently own smart home
90%
like to do their smart home device research online
3
smart devices owned, on average
Plugging in
Smart Home
Published May 2023
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AT Media readers are cleaning obsessed. So we asked them all about their cleaning and organizing habits — everything from where they go for tips and hacks to spaces they wish were more organized.
96%
of readers are willing to pay more for higher quality
90%
do their large appliance research online
5
large appliances owned, on average
84%
We’ll see emerging trends like
non-traditional palettes and oversized inflatables
like woodland and traditional aren't going anywhere
Classic styles
Appliances: The
Home’s Heroes
Published MAY 2023
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AT Media readers are cleaning obsessed. So we asked them all about their cleaning and organizing habits — everything from where they go for tips and hacks to spaces they wish were more organized.
96%
of readers are at least a little concerned about inflation and economic uncertainty
90%
of readers have experienced an increase in their grocery bills
Home Economics
Published November 2022
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AT Media readers are cleaning obsessed. So we asked them all about their cleaning and organizing habits — everything from where they go for tips and hacks to spaces they wish were more organized.
How It’s Growing
Published April 2021
Case Studies
Experiential
Data & Media
Homemade Studios
Dorm Therapy
Cubby
The Kitchn
Apartment Therapy
Press & Awards
Leadership Team
DEI Commitment
Editorial Policies
Our Story
Contact Us
Product Collaborations
Insights
Jobs
Partner with Us
Our Brands
About Us
Contact Us
Product Collaborations
Insights
Case Studies
Experiential
Data & Media
Homemade Studios
Partner with Us
Jobs
Dorm Therapy
Cubby
The Kitchn
Apartment Therapy
Our Brands
Press & Awards
Leadership Team
DEI Commitment
Editorial Policies
Our Story
About Us
BACK TO STATS
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Holiday season is upon us, and at Apartment Therapy that means helping our readers get their homes holiday-ready. We’ve rounded up the top holiday decor trends our editors predict will be big this season.
88%
say warm & colored marbles will be the top material
74%
say non-white cabinetry and bold appliances/
countertops will make a comeback
say dark woods will overtake light woods
72%
non-traditional palettes and oversized inflatables
like woodland and traditional aren't going anywhere
We’ll see emerging trends like
Classic styles
Holiday Decor Trends
Published DECEMBER 2023
89%
of readers have started using a new content platform in the last 3-5 years
60%
don’t think an online community exists that captures all of their unique interests
59%
spend more time on digital platforms when engaging niche interests
The State of Home Design 2024
December 2023
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Apartment Therapy stays ahead of trends to guide readers on their home investments. That’s why, for the fourth year in a row, we surveyed professional designers to get their take on what we can expect to see in home design in 2024.
88%
say warm & colored marbles will be the top material
74%
say non-white cabinetry and bold appliances/
countertops will make a comeback
say dark woods will overtake light woods
72%
75%
only repeat recipes once or twice per month
52%
say “low-effort/high-reward” is their 2024 cooking vibe
The State of Home Design 2024
Published DECEMBER 2023
Back to School 2023
JULY 2023
BACK TO STATS
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We asked back to school shoppers what they plan on purchasing, what they’ll seek inspiration for, and where they’ll make their purchases.
62%
will make their purchases both online and in-store
51%
will spend more this year compared to last year
paper supplies, clothing, and backpacks
Top items they’ll purchase are
non-traditional palettes and oversized inflatables
like woodland and traditional aren't going anywhere
We’ll see emerging trends like
Classic styles
Back to School 2023
Published JULY 2023
average anticipated
2026 spend
want to make their homes more comfortable
of readers are planning home projects in 2026
$5.6K
61%
72%
82%
would find AI useful for food and cooking
76%
want to use AI for home-related tasks
72%
want to use AI for leisure activities and to stay entertained
New Year, New Goals
january 2025
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AT Media users are doers at heart. There’s always a meal they are excited to plan or a home project they’re ready to tackle. We surveyed our audience to find out what they have planned for the year ahead when it comes to the spaces they occupy, the food they eat, and how they'll spend their time at home.
New Year, New Goals
Published january 2025
December 2025
The State of Home Design
will declutter/ organize their spaces
have cooking/ food goals for 2025
of readers say they use the new year to reevaluate their goals
64%
69%
99%
december 2024
Sprucing Up Spaces
of readers are planning home projects in 2025
will come to Apartment Therapy for inspiration and advice
are planning home renovations in 2025
90%
84%
67%
Plugging into Smart Home
MAY 2023
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For AT Media's audience, technology is at the forefront of all things home, from smart TVs to thermostats. We asked our readers what types of smart devices they own, how tech-savvy they are, and all about how they research and shop for these products.
87%
of readers currently own smart home
60%
3
like to do their smart home device research online
smart devices owned, on average
non-traditional palettes and oversized inflatables
like woodland and traditional aren't going anywhere
We’ll see emerging trends like
Classic styles
Plugging Into Smart Home
Published May 2023
Wallet Wins
view the Report
view the Report
Clean Streak
AUGUST 2023
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AT Media readers are cleaning obsessed. So we asked them all about their cleaning and organizing habits — everything from where they go for tips and hacks to spaces they wish were more organized.
96%
of readers have spaces in their homes they wish were more organized
90%
are on the lookout for new cleaning products
would prefer to break up their cleaning
into more frequent bite-sized pieces
72%
non-traditional palettes and oversized inflatables
like woodland and traditional aren't going anywhere
We’ll see emerging trends like
Classic styles
Clean Streak
Published August 2023
How It’s Growing
April 2021
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Whether budding beginners or experienced gardeners, plant ownership is on the rise amongst our audience. We surveyed them to dig up their plant care journey, online plant buying barriers/concerns, and plant care challenges they experience.
86%
of readers face at least one challenge when it comes to taking care of plants
say aesthetics/design is the most important factor when choosing plants to purchase
56%
13
indoor plants are owned, on average
How It’s Growing
Published APRIL 2021
beauty products owned, on average
say their beauty/
self-care routine is important to their overall lifestyle
splurge on beauty products
56
76%
87%
clean at least once a week
like to try new cleaning products
of readers have spaces in their homes they wish were more organized
85%
91%
96%
Dorm
Design 101
APRIL 2023
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AT Media inspires readers in every type of home. And since dorm rooms are the first opportunity many people have to put their own stamp on a space, we surveyed college students to learn about their living situations, how they shop for decor, and where they find inspiration.
82%
of college students say comfort/ functionality is the most important consideration when buying items for their spaces
81%
are responsible for the decision-making when it comes to decor purchases
Dorm Design 101
Published April 2023
are doing even more research on BTS products than last year
reason in choosing a BTS retailer is value/price
are involved in BTS purchases for their child(ren)
1 in 2
#1
9 in 10
beauty products owned, on average
say their beauty/ self-care routine is important to their overall lifestyle
splurge on beauty products
56
76%
87%
Appliances: The Home’s Heroes
MAY 2023
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No audience is more home-obsessed than AT Media’s. And since large appliances help keep homes running, we asked our readers which ones they own, what they look for when in the market for new ones, and where they go for inspiration and advice.
93%
of readers are willing to pay more for higher quality
do their large appliance research online
79%
5
large appliances owned, on average
non-traditional palettes and oversized inflatables
like woodland and traditional aren't going anywhere
We’ll see emerging trends like
Classic styles
Appliances: The Home’s Heroes
Published May 2023
movers hope to own their next home
are planning renovations
expect to move in the next 2 years
Nearly 2 in 3
1 in 2
1 in 3
Money Matters
january 2024
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Since the start of the year is when many reevaluate their budgets and spending habits, we surveyed our audience to learn about how they’ll spend in 2024, and what’s important to them when it comes to saving.
88%
of readers think they are financially savvy
85%
feel stressed about money
71%
could use guidance on investment decisions
Money Matters
Published JANUARY 2024
The State of Home Design 2026
December 2025
Home Project Playbook
november 2025
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Apartment Therapy stays ahead of trends to guide readers on their home investments. That’s why, for the fifth year in a row, we surveyed professional designers to get their take on what we can expect to see in home design in 2025.
say soapstone will be the top material
say colorful kitchens will overtake all-white
say Parisian Pied-à-Terre will be “in”
71%
82%
91%
75%
only repeat recipes once or twice per month
52%
say “low-effort/high-reward” is their 2024 cooking vibe
The State of Home Design 2025
Published DECEMBER 2024
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With elevated mortgage rates, competitive rental environments, and economic uncertainty, we know that many Americans are opting to invest in their current homes instead of relocating. Because of this, our insights team conducted a survey to better understand which projects — both big and small — our readers have completed and are planning for the year ahead.
are planning home renovations in 2025
will come to Apartment Therapy for inspiration and advice
of readers are planning home projects in 2025
67%
84%
90%
Sprucing Up Spaces
Published december 2024