Hitting the Road
April 2021
How It’s Growing
April 2021
The State of
Grocery Shopping
December 2021
Fanatic About Sports
JULY 2024
Home Economics
November 2022
April 2024
The State of Home Cooking
68%
of readers are more focused on healthy eating now than they were three years ago
(Home Team Panel Healthy Eating Survey 2023)
CLICK
TO
REVEAL
March 2023
Dorm
Design 101
APRIL 2023
Appliances: The Home’s Heroes
MAY 2023
Plugging into Smart Home
MAY 2023
Back to School 2023
JULY 2023
Deck the Holidays
JUNE 2024
Clean Streak
AUGUST 2023
Holiday Decor Trends
December 2023
The State of Home Design 2024
December 2023
AI At Home
December 2023
Trend Forecasts: Q2 2024
April 2024
Money Matters
january 2024
Sip Sip Hooray!
March 2024
The State of Home Design
Moving
on Up!
Spirits Are High
December 2022
April 2021
March 2021
83%
of readers are planning home improvements for 2023
(Home Team Panel Annual Reader Surveys 2023)
CLICK
TO
REVEAL
Trend Forecasts:
Q2 2023
APRIL 2023
AT Media is invited into more than 23 million homes every month. Readers come to our four brands for real, frank conversations about the most intimate parts of our lives: How we eat. How we gather. How we live.
With our insights into today’s home life, we know what grabs and holds our audience’s attention. These are readers who understand home economics like few others, and we are lucky to be in direct dialogue with them on where and how they spend their money. We invite you to look through the data our editors use every day to connect with our audience. Behind these statistics are real households; we would love to introduce you to them. So come on in! (And please take off your shoes.)
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Contact us to learn more about AT Media's insights capabilities and how you can leverage our expertise for your brand.
We’d love to hear from you
Insights
April 2024
Ready, Jet Set, Go!
Contact us to learn more about AT Media's insights capabilities and how you can leverage our expertise for your brand.
We’d love to hear from you
Sign up to be notified when new reports are available
Our Latest Insights
May 2024
Hitting The Road
June 2024
Deck The Holidays
July 2024
Fanatic About Sports
Insights
Latest Insights
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Sip Sip Hooray!
Published March 2024
Our readers love to spend time at home, so it's no surprise that their living spaces are also one of their favorite places to imbibe their favorite drinks. We tapped into our audience to uncork what types of alcoholic and non-alcoholic beverages they enjoy drinking at home, how they make purchase decisions, and what they like to keep on hand for home entertaining.
Get the Report
84%
of readers drink alcohol at home
+53%
YoY increase in zero-proof drink consumption
BACK TO STATS
Get the Report
Since the start of the year is when many reevaluate their budgets and spending habits, we surveyed our audience to learn about how they’ll spend in 2024, and what’s important to them when it comes to saving.
Money Matters
Published JANUARY 2024
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
BACK TO STATS
84%
of readers drink alcohol at home
84%
of readers drink alcohol at home
84%
of readers drink alcohol at home
+53%
YoY increase in zero-proof drink consumption
88%
of readers think they arefinancially savvy
85%
feel stressedabout money
71%
could use guidanceon investmentdecisions
Hitting the Road
MAY 2024
What's in the Cart?
October 2022
The State of the Holidays 2023
AUGUST 2023
Hitting the Road
MAY 2024
What's in the Cart?
October 2022
84%
of readers drink alcohol at home
+53%
YoY increase in zero-proof drink consumption
84%
of readers think they arefinancially savvy
84%
feel stressedabout money
71%
could use guidance on investment decisions
84%
of readers drink alcohol at home
+53%
YoY increase in zero-proof drink consumption
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
As the authority in all things home and food, Apartment Therapy and The Kitchn are at the forefront of what’s happening, from trending decor to the latest recipe trends. Here’s what’s up next in these spaces in Q2 2024 according to our expert editors.
84%
of readers drink alcohol at home
84%
of readers drink alcohol at home
+53%
YoY increase in zero-proof drink consumption
84%
We’ll see increased interest in
tips and tricks
Trend Forecasts: Q2 2024
Published APRIL 2024
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
In 2024, consumers want to fuel their love of cooking and serve delicious meals every day — without spending extra hours they don’t have in the kitchen. To see where the state of home cooking stands and what trends are on the rise, we surveyed home cooks and culinary experts about what they can’t wait to make and eat this year.
84%
of readers drink alcohol at home
84%
of readers drink alcohol at home
+53%
YoY increase in zero-proof drink consumption
75%
only repeat recipes once or twice per month
52%
say “low-effort/high-reward” is their 2024 cooking vibe
The State of Home Cooking
Published APRIL 2024
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
Since vehicles are an extension of home for many, we surveyed our readers to learn about their car buying journeys and which auto features are important to them.
97%
of readers will seek out information to help with their next car purchase
89%
of readers
own a car
2
cars owned per household, on average
75%
only repeat recipes once or twice per month
52%
say “low-effort/high-reward” is their 2024 cooking vibe
Hitting the Road
Published MAY 2024
BACK TO STATS
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The holidays are our favorite time of year at AT Media, so we surveyed real readers to learn what trends to expect in gifting, cooking, and decorating.
96%
of readers will cook for the holidays this year
86%
will purchase more or the same amount of gifts as last year
65%
will host/entertain for the holidays
75%
only repeat recipes once or twice per month
52%
say “low-effort/high-reward” is their 2024 cooking vibe
Deck the Holidays
Published JUNE 2024
BACK TO STATS
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Get the Report
Home is where AT Media readers celebrate their favorite things, including their favorite sports teams! We surveyed our audience to learn more about the leagues they're interested in and how they celebrate game days.
81%
of readers are sports fans
73%
like to watch
games at home
43%
cook food for
game days
75%
only repeat recipes once or twice per month
52%
say “low-effort/high-reward” is their 2024 cooking vibe
Fanatic About Sports
Published JULY 2024
“lazy cleaning”
Interest in
large-scale brunch
and entertaining advice will be on the rise
BACK TO STATS
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Get the Report
Our dedicated audience of home and food enthusiasts love to spend time at home, but they’re equally obsessed with getting a change of scenery a few times a year. Learn about what types of trips they take most, how they're planning to travel in 2024, and how your brand can tap into their spending in this category.
93%
of readers are planning to travel in 2024
88%
will spend the same amount or more on accommodations in 2024 than they did in 2023
87%
will spend the same amount or more on transportation in 2024 than they did in 2023
84%
We’ll see increased interest in
tips and tricks
“lazy cleaning”
Interest in
and entertaining advice will be on the rise
large-scale brunch
Ready, Jet Set, Go!
Published APRIL 2024
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
We tapped into our audience to uncork what types of alcoholic and non-alcoholic beverages they enjoy drinking at home, how they make purchase decisions, and what they like to keep on hand for home entertaining.
84%
of readers will seek our information to help with their next car purchase
84%
of readers own a car
2
cars owned per household, on average
84%
of readers drink alcohol at home
+53%
YoY increase in zero-proof drink consumption
Hitting the Road
Published MAY 2024
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
Since vehicles are an extension of home for many, we surveyed our readers to learn about their car buying journeys and which auto features are important to them.
97%
of readers will cook for the holidays this year
89%
will purchase more or the same amount of gifts as last year
65%
will host/entertain for the holidays
84%
of readers drink alcohol at home
+53%
YoY increase in zero-proof drink consumption
Deck the Holidays
Published JUNE 2024
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
The holidays are our favorite time of year at AT Media, so we surveyed real readers to learn what trends to expect in gifting, cooking, and decorating.
96%
of readers are sports fans
86%
like to watch games at home
43%
cook food for game days
84%
of readers drink alcohol at home
+53%
YoY increase in zero-proof drink consumption
Fanatic About Sports
Published JULY 2024
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
Home is where AT Media readers celebrate their favorite things, including their favorite sports teams! We surveyed our audience to learn more about the leagues they're interested in and how they celebrate game days.
81%
of readers are planning to travel in 2024
73%
will spend the same amount or more on accommodations in 2024 than they did in 2023
87%
will spend the same amount or more on transportation in 2024 than they did in 2023
84%
of readers drink alcohol at home
+53%
YoY increase in zero-proof drink consumption
Ready, Jet Set, Go!
Published APRIL 2024
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
Our dedicated audience of home and food enthusiasts love to spend time at home, but they’re equally obsessed with getting a change of scenery a few times a year. Learn about what types of trips they take most, how they're planning to travel in 2024, and how your brand can tap into their spending in this category.
93%
of readers are planning to travel in 2024
88%
will spend the same amount or more on accommodations in 2024 than they did in 2023
87%
will spend the same amount or more on transportation in 2024 than they did in 2023
84%
only repeat recipes once or twice per month
52%
say “low-effort/high-reward” is their 2024 cooking vibe
The State of Home Cooking
Published APRIL 2024
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
In 2024, consumers want to fuel their love of cooking and serve delicious meals every day — without spending extra hours they don’t have in the kitchen. To see where the state of home cooking stands and what trends are on the rise, we surveyed home cooks and culinary experts about what they can’t wait to make and eat this year.
93%
of readers are planning to travel in 2024
88%
will spend the same amount or more on accommodations in 2024 than they did in 2023
87%
will spend the same amount or more on transportation in 2024 than they did in 2023
Trend Forecasts:
Q2 2024
Published APRIL 2024
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
Between smart home devices, chatbots, and content aggregators, the majority of consumers have already experimented with artificial intelligence (or AI). So what will its rise in ubiquity mean in the worlds of home and food? AT Media did a deep dive into how our audience sees AI enriching, simplifying, and even transforming their lives at home.
82%
would find AI useful for food and cooking
76%
want to use AI for home-related tasks
72%
want to use AI for leisure activities and to stay entertained
75%
only repeat recipes once or twice per month
52%
say “low-effort/high-reward” is their 2024 cooking vibe
AI At Home
Published DECEMBER 2023
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
Apartment Therapy stays ahead of trends to guide readers on their home investments. That’s why, for the fourth year in a row, we surveyed professional designers to get their take on what we can expect to see in home design in 2024.
88%
say warm & colored marbles will be the top material
74%
say non-white cabinetry and bold appliances/
countertops will make a comeback
72%
75%
only repeat recipes once or twice per month
52%
say “low-effort/high-reward” is their 2024 cooking vibe
The State of Home Design 2024
Published DECEMBER 2023
say dark woods will overtake light woods
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
AT Media readers are cleaning obsessed. So we asked them all about their cleaning and organizing habits — everything from where they go for tips and hacks to spaces they wish were more organized.
96%
of readers have spaces in their homes they wish were more organized
90%
are on the lookout for new cleaning products
would prefer to break up their cleaning
into more frequent bite-sized pieces
72%
non-traditional palettes and oversized inflatables
like woodland and traditional aren't going anywhere
Clean Streak
Published August 2023
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
AT Media inspires readers in every type of home. And since dorm rooms are the first opportunity many people have to put their own stamp on a space, we surveyed college students to learn about their living situations, how they shop for decor, and where they find inspiration.
82%
of college students say comfort/ functionality is the most important consideration when buying items for their spaces
81%
are responsible for the decision-making when it comes to decor purchases
Dorm Design 101
Published April 2023
Classic styles
We’ll see emerging trends like
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
Holiday season is upon us, and at Apartment Therapy that means helping our readers get their homes holiday-ready. We’ve rounded up the top holiday decor trends our editors predict will be big this season.
88%
say warm & colored marbles will be the top material
74%
say non-white cabinetry and bold appliances/
countertops will make a comeback
say dark woods will overtake light woods
72%
non-traditional palettes and oversized inflatables
like woodland and traditional aren't going anywhere
We’ll see emerging trends like
Classic styles
Holiday Decor Trends
Published DECEMBER 2023
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
Since the start of the year is when many reevaluate their budgets and spending habits, we surveyed our audience to learn about how they’ll spend in 2024, and what’s important to them when it comes to saving.
88%
would find AI useful for food and cooking
85%
want to use AI for home-related tasks
72%
want to use AI for leisure activities and to stay entertained
84%
of readers drink alcohol at home
+53%
YoY increase in zero-proof drink consumption
AI At Home
Published DECEMBER 2023
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
88%
of readers think they arefinancially savvy
85%
feel stressedabout money
71%
could use guidance on investment decisions
84%
of college students say comfort/ functionality is the most important consideration when buying items for their spaces
81%
are responsible for the decision-making when it comes to decor purchases
Dorm Design 101
Published April 2023
AT Media inspires readers in every type of home. And since dorm rooms are the first opportunity many people have to put their own stamp on a space, we surveyed college students to learn about their living situations, how they shop for decor, and where they find inspiration.
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
Between smart home devices, chatbots, and content aggregators, the majority of consumers have already experimented with artificial intelligence (or AI). So what will its rise in ubiquity mean in worlds of home and food? AT Media did a deep dive into how our audience sees AI enriching, simplifying, and even transforming their lives at home.
82%
say warm & colored marbles will be the top material
76%
say non-white cabinetry and bold appliances/
countertops will make a comeback
54%
say dark woods will overtake light woods
84%
of readers drink alcohol at home
+53%
YoY increase in zero-proof drink consumption
The State of Home Design 2024
Published DECEMBER 2023
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
Apartment Therapy stays ahead of trends to guide readers on their home investments. That’s why, for the fourth year in a row, we surveyed professional designers to get their take on what we can expect to see in home design in 2024.
88%
say warm & colored marbles will be the top material
74%
say non-white cabinetry and bold appliances/
countertops will make a comeback
54%
say dark woods will overtake light woods
Holiday
Decor Trends
Published DECEMBER 2023
84%
We’ll see emerging trends like
non-traditional palettes and oversized inflatables
like woodland and traditional aren't going anywhere
Classic styles
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
Holiday season is upon us, and at Apartment Therapy that means helping our readers get their homes holiday-ready. We’ve rounded up the top holiday decor trends our editors predict will be big this season.
88%
of readers have spaces in their homes they wish were more organized
74%
are on the lookout for new cleaning products
76%
would prefer to break up their cleaning
into more frequent bite-sized pieces
84%
We’ll see emerging trends like
non-traditional palettes and oversized inflatables
like woodland and traditional aren't going anywhere
Classic styles
Clean Streak
Published AUGUST 2023
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
We asked back to school shoppers what they plan on purchasing, what they’ll seek inspiration for, and where they’ll make their purchases.
62%
will make their purchases both online and in-store
51%
will spend more this year compared to last year
paper supplies, clothing, and backpacks
Top items they’ll purchase are
non-traditional palettes and oversized inflatables
like woodland and traditional aren't going anywhere
We’ll see emerging trends like
Classic styles
Back to School 2023
Published JULY 2023
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
For AT Media's audience, technology is at the forefront of all things home, from smart TVs to thermostats. We asked our readers what types of smart devices they own, how tech-savvy they are, and all about how they research and shop for these products.
87%
of readers currently own smart home
60%
like to do their smart home device research online
smart devices owned, on average
non-traditional palettes and oversized inflatables
like woodland and traditional aren't going anywhere
We’ll see emerging trends like
Classic styles
Plugging Into Smart Home
Published May 2023
3
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
No audience is more home-obsessed than AT Media’s. And since large appliances help keep homes running, we asked our readers which ones they own, what they look for when in the market for new ones, and where they go for inspiration and advice.
93%
of readers are willing to pay more for higher quality
79%
5
large appliances owned, on average
non-traditional palettes and oversized inflatables
like woodland and traditional aren't going anywhere
We’ll see emerging trends like
Classic styles
Appliances: The Home’s Heroes
Published May 2023
do their large appliance research online
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
The changing economy means more time spent at home, and as a result, our insights team surveyed our audience to explore the state of home living. This paper highlights how different generational groups are reacting to the economy — including some surprising findings, such as our discovery that the generations that are less concerned about the economy are more likely to change their spending.
98%
of readers are at least a little concerned about inflation and economic uncertainty
86%
Home Economics
Published November 2022
87%
of readers have experienced an increase in their grocery bills
of readers who are postponing moving are doing home projects to refresh and make their spaces more beautiful and/or functional
BACK TO STATS
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Whether budding beginners or experienced gardeners, plant ownership is on the rise amongst our audience. We surveyed them to dig up their plant care journey, online plant buying barriers/concerns, and plant care challenges they experience.
86%
of readers face at least one challenge when it comes to taking care of plants
say aesthetics/design is the most important factor when choosing plants to purchase
56%
13
indoor plants are owned, on average
How It’s Growing
Published APRIL 2021
BACK TO STATS
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Get the Report
AT Media readers are cleaning obsessed. So we asked them all about their cleaning and organizing habits — everything from where they go for tips and hacks to spaces they wish were more organized.
96%
will make their purchases both online and in-store
90%
will spend more this year compared to last year
The top items they’ll purchase are
84%
We’ll see emerging trends like
non-traditional palettes and oversized inflatables
like woodland and traditional aren't going anywhere
Classic styles
Back to School
Published July 2023
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
AT Media readers are cleaning obsessed. So we asked them all about their cleaning and organizing habits — everything from where they go for tips and hacks to spaces they wish were more organized.
96%
of readers currently own smart home
90%
like to do their smart home device research online
3
smart devices owned, on average
84%
We’ll see emerging trends like
non-traditional palettes and oversized inflatables
like woodland and traditional aren't going anywhere
Classic styles
Plugging in
Smart Home
Published May 2023
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
AT Media readers are cleaning obsessed. So we asked them all about their cleaning and organizing habits — everything from where they go for tips and hacks to spaces they wish were more organized.
96%
of readers are willing to pay more for higher quality
90%
do their large appliance research online
5
large appliances owned, on average
84%
We’ll see emerging trends like
non-traditional palettes and oversized inflatables
like woodland and traditional aren't going anywhere
Classic styles
Appliances: The
Home’s Heroes
Published MAY 2023
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
AT Media readers are cleaning obsessed. So we asked them all about their cleaning and organizing habits — everything from where they go for tips and hacks to spaces they wish were more organized.
96%
of readers are at least a little concerned about inflation and economic uncertainty
90%
of readers have experienced an increase in their grocery bills
84%
We’ll see emerging trends like
non-traditional palettes and oversized inflatables
like woodland and traditional aren't going anywhere
Classic styles
Home Economics
Published November 2022
BACK TO STATS
Enter your information below to get this report delivered to your inbox & receive updates on future insights report releases.
Get the Report
AT Media readers are cleaning obsessed. So we asked them all about their cleaning and organizing habits — everything from where they go for tips and hacks to spaces they wish were more organized.
96%
of readers face at least one challenge when it comes to taking care of plants
90%
say aesthetics/design is the most important factor when choosing plants to purchase
13
indoor plants are owned, on average
84%
We’ll see emerging trends like
non-traditional palettes and oversized inflatables
like woodland and traditional aren't going anywhere
Classic styles
How It’s Growing
Published April 2021
paper supplies, clothing, and backpacks
Case Studies
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The Kitchn
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Partner with Us
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Product Collaborations
Insights
Case Studies
Experiential
Data & Media
Homemade Studios
Partner with Us
Jobs
Dorm Therapy
Cubby
The Kitchn
Apartment Therapy
Our Brands
Press & Awards
Leadership Team
DEI Commitment
Editorial Policies
Our Story
About Us