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Our Audience
We Reach & Engage Home Enthusiasts
85%
turn to Apartment Therapy for inspiration when decorating or renovating their homes
73%
have visited a brand’s website because of something they read on Apartment Therapy
68%
visit Apartment Therapy weekly or more often
42%
have purchased a product or service they discovered on Apartment Therapy
Source: Home Team Panel Annual Apartment Therapy Reader Survey 2023
We Leverage Insights to Create Brand Moments that Resonate
Case Studies
Through a partnership rooted in our signature Cures, Apartment Therapy and Libman came together to build a series of interactive task-based advent calendars with a series of daily assignments. Each seasonal program included relevant cleaning tips, workbooks, and video challenges. This get-your-home-together programming built brand affinity for Libman and showcased how their vast array of products make cleaning and decluttering easy.
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Small/Cool
Signature Contest
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In Partnership with BEHR®
Through a partnership rooted in our signature Cures, Apartment Therapy and Libman came together to build a series of interactive task-based advent calendars with a series of daily assignments. Each seasonal program included relevant cleaning tips, workbooks, and video challenges. This get-your-home-together programming built brand affinity for Libman and showcased how their vast array of products make cleaning and decluttering easy.
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The Cures
Tentpole Franchise
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In Partnership with Libman
Through a partnership rooted in our signature Cures, Apartment Therapy and Libman came together to build a series of interactive task-based advent calendars with a series of daily assignments. Each seasonal program included relevant cleaning tips, workbooks, and video challenges. This get-your-home-together programming built brand affinity for Libman and showcased how their vast array of products make cleaning and decluttering easy.
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Happy Place
NEWSLETTER / AUDIO
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In Partnership with Yogi
Through a partnership rooted in our signature Cures, Apartment Therapy and Libman came together to build a series of interactive task-based advent calendars with a series of daily assignments. Each seasonal program included relevant cleaning tips, workbooks, and video challenges. This get-your-home-together programming built brand affinity for Libman and showcased how their vast array of products make cleaning and decluttering easy.
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Starter Packs
INTERACTIVE HUB
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In Partnership with Toyota
Through a partnership rooted in our signature Cures, Apartment Therapy and Libman came together to build a series of interactive task-based advent calendars with a series of daily assignments. Each seasonal program included relevant cleaning tips, workbooks, and video challenges. This get-your-home-together programming built brand affinity for Libman and showcased how their vast array of products make cleaning and decluttering easy.
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Home Refresh
INTERACTIVE HUB
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In Partnership with At Home
Healthy Home Issue
Editorial Special ISSUE
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In Partnership with Dyson
Move-ins and renos. Budgeting and DIYs. Decorating and decluttering. Apartment Therapy guides readers in all they need to create a home that’s happy, healthy, and uniquely their own.
Yogi Tea partnered with Apartment Therapy for Happy Place, a bespoke program that provided action-oriented inspiration to create positive changes at home through a blend of onsite, email, and first-to-market audio content. Happy Place extended to a dedicated wellness space at Small/Cool NYC, our fan-favorite experience that brings the biggest home trends to life.
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Happy Place
The Cures
Through a partnership rooted in our signature Cures, Apartment Therapy and Libman came together to build a series of interactive task-based advent calendars complete with daily editor-approved assignments. Each seasonal program included relevant cleaning tips, workbooks, and video challenges. This get-your-home-together programming built brand affinity for Libman and showcased how their vast array of products make cleaning and decluttering easy.
decluttering cure
Small/Cool Contest
Each year BEHR® paint returns as the official paint partner of our Small/Cool tentpole and presenting partner of our annual Small/Cool Contest, establishing them as a trusted paint authority among design enthusiasts. The contest asks users to submit their small space creativity with guidance and inspiration provided by BEHR®. With winners across a variety of home design categories, our contest generates massive buzz for the brand.
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Toyota Starter Parks
Toyota was the presenting partner of an all-new Starter Pack editorial series across Apartment Therapy, designed to assist young achievers during key life milestones. These cross-platform Starter Pack installments helped consumers start their journeys to find “perfect fits” in their lives — from their first apartment to their first pet — and were complemented with branded custom content highlighting the all-new Toyota Corolla Cross. In conjunction with a massive moment and vehicle integration at our tentpole event, Small/Cool NYC, our program positioned Toyota Corolla Cross as the ideal vehicle for every pivotal life “first.”
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Home Refresh
At Home and Apartment Therapy came together to help consumers breathe new life into their spaces for spring. Leveraging our expertise, we created a Home Refresh Shopping Guide with custom shoppable listicles that provided the ultimate shopping resource across home design trends — including Classic Cool, Forever Boho, and Cottage Chic. With those trends in mind, we challenged our editors to refresh their own space for spring using only At Home products. Shot within custom videos that documented their At Home shopping experience, we positioned At Home as the go-to retail destination for upgraded spring style.
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Healthy Home Issue
Apartment Therapy showcased the benefits of Dyson’s air purifiers through an exclusive presenting partnership of our Healthy Home Issue, a collection of editorial content that helped readers feel like their best selves at home. With custom wellness-focused House Tours featuring Dyson product integration alongside editorial content that focused on mind, body, and emotional well-being, we reminded readers that clean air is the foundation for a flourishing family living space.
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January cure
Source: Home Team Panel Annual Apartment Therapy Reader Survey 2022
52%
have purchased a product or service they discovered on our site
79%
have visited a brand’s website because of something they read on Apartment Therapy
80%
visit Apartment Therapy weekly or more often
86%
turn to Apartment Therapy for inspiration when decorating or renovating their homes
We Reach & Engage Home Enthusiasts
Our Audience
52%
have purchased a product or service they discovered on our site
79%
have visited a brand’s website because of something they read on Apartment Therapy
80%
visit Apartment Therapy weekly or more often
86%
turn to Apartment Therapy for inspiration when decorating or renovating their homes
Spring Refresh Interactive Hub
Toyota was the presenting partner of an all-new Starter Pack editorial series across Apartment Therapy, designed to assist young achievers during key life milestones. These cross-platform Starter Pack installments helped consumers start their journeys to find “perfect fits” in their lives — from their first apartment to their first pet — and were complemented with branded custom content highlighting the all-new Toyota Corolla Cross. In conjunction with a massive moment and vehicle integration at our tentpole event, Small/Cool NYC, our program positioned Toyota Corolla Cross as the ideal vehicle for every pivotal life “first.”
check it out
SWIPE TO VIEW CASE STUDIES
DECLUTTERING CURE
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JANUARY CURE
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© 2022 Apartment Therapy, LLC 270 Lafayette St, Suite 1300, New York, NY 10012 (212) 274-0410
Contact Us to Learn More
Get Started
Email us at advertising@apartmenttherapy.com or complete the form below.
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